Symmetry designs are aesthetically pleasing, even though they may sometimes seem a little predictable. This doesn’t mean that each side of the design has to be perfectly identical, just that they should each carry equal visual weight.
When we talk about symmetrical balance in graphic design, we’re referring to an image with repeated parts reflected across an axis, along a path, or around a central point. Symmetry can also be used to describe something that has proportions that are pleasing to the eye. Technically, symmetry means having exactly similar parts that mirror each other on or around an axis (an imaginary line that passes through the center of your image). The two main types of balance are symmetrical and asymmetrical, and both concepts can be used in different ways to communicate your brand story. Using balance can keep a design from becoming too loud and overwhelming or, on the other side of the spectrum, weak and boring. A balanced image is automatically easier for people to absorb and understand. In a balanced image, all these different elements work together to achieve a single goal instead of fighting to catch your eye.īalance makes a design aesthetically pleasing, partly because it makes it easy for the eye to figure out where it should focus. Each part of a design (think: objects, textures, colors, fonts, and negative space) comes with a different visual weight that affects how much it attracts the audience’s attention.
Balance refers to how you distribute different elements in your image. To talk about symmetry design, we first need to talk about one of the main principles of design - balance.
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